Clarity. Momentum. Results

Senior marketing leadership to bring clarity, align teams, and deliver measurable growth.

Marketing teams rarely struggle because of effort.

They struggle because of lack of clarity, misalignment, and disconnected execution.

That’s where CMR comes in.

I work with brands to:

  • Define clear, commercially aligned marketing strategies

  • Align teams and channels around a single direction

  • Build momentum through structured execution

  • Deliver measurable impact across brand and performance

Let's talk

My Story

  • 12+ years across Sports, Media & iGaming

  • Led teams of up to 14

  • Managed high six-figure budgets

  • Built and scaled audience to 350K+

  • Delivered 750K+ view campaign + major partnerships

  • Generated national media coverage via Guinness World Record activation

  • Reduced marketing costs by £150K through operational efficiency

Selected Experience
Worked across leading brands in sports, media and iGaming.

Logos are displayed for illustrative purposes only and do not imply endorsement or ongoing partnership.
Services Snapshot

Clarity. Momentum. Results.
End-to-end strategic support from audit → execution frameworks → performance measurement

Connect. Mobilise. Realise.
Align teams, unlock efficiency, and drive uplift

Clarify. Map. Run.
Deep audit → actionable roadmap → ongoing support

Convert. Measure. Refine.
Growth-focused experimentation, optimisation, and iteration

If you need senior marketing direction without hiring full-time, let’s talk.

FAQs

  • CMR Consulting provides senior marketing strategy, fractional marketing leadership and consultancy support to businesses that need experienced direction without necessarily hiring a full-time senior marketer. Support can include marketing audits, growth strategy, brand and audience development, CRM, content, partnerships, team alignment and ongoing strategic advisory.

  • A fractional marketing consultant provides senior marketing expertise to a business on a flexible or part-time basis. This can bridge the gap between senior leadership and internal marketing teams, helping turn commercial objectives into clear strategies, priorities and plans without the cost or commitment of a permanent senior hire.

  • CMR works with start-ups, scale-ups, established businesses and marketing teams that need additional senior expertise. CMR has particular experience across sports, media, iGaming and digital businesses, while the strategic approach can be applied more broadly to businesses facing growth, positioning or marketing challenges.

  • Services include marketing audits and strategy, fractional marketing leadership, audience and growth strategy, brand positioning, content and social strategy, CRM and retention, partnerships, campaign planning, team and agency management, measurement frameworks and ongoing strategic consultancy.

  • Yes. CMR is designed to complement existing teams rather than replace them. This can mean setting the strategy for an internal team to execute, providing senior oversight, coordinating specialist agencies and partners, or helping leadership translate commercial objectives into clear marketing priorities.

  • Yes. CMR Consulting is based in Essex and works with businesses across London, the UK and internationally. Engagements can be delivered remotely, in person or through a combination of both depending on the requirements of the business.

  • Engagements are tailored to the problem rather than forcing businesses into a fixed package. This might begin with an audit or defined strategy project, develop into implementation support, or take the form of ongoing fractional marketing leadership and strategic advisory.

  • Fractional support can work well when a business needs senior marketing leadership but does not yet require—or cannot justify—a full-time senior hire. It can also provide additional expertise during periods of growth, change, restructuring, product launches or when an existing team needs clearer strategic direction.