Hi, I’m Calum Randall
Founder, CMR
I’m a marketing leader with over a decade of experience across sports, media, and iGaming, working with brands to build audiences, scale content, and deliver commercial growth.
My background spans brand, content, CRM, and partnerships, with a focus on connecting strategy to execution in a way that actually delivers results.
I’ve led teams, managed significant budgets, and delivered campaigns that drive both awareness and revenue, but what I enjoy most is helping teams find clarity, build momentum, and execute with purpose.
After suffering redundancy and recognising a trend in the market I took the decision to set up CMR.
CMR is about providing senior marketing strategy & consulting that helps brand gain clarity, build momentum and achieve results. Allowing companies to utilise the skillset of a senior marketer, but without having to commit to a full-time wage.
Core Values
Clarity Over Complexity
We simplify marketing into what actually matters.
No jargon, no unnecessary frameworks, just clear direction teams can act on.
Direction Before Execution
Effort without direction is wasted.
We focus on doing the right things, not just doing more.
Performance Over Activity
Busy doesn’t equal effective.
We focus on doing the right things, not just doing more.
Ownership & Accountability
We don’t sit on the sidelines.
We take responsibility for making sure strategy translates into results
Build For Momentum
Short-term wins matter, but only if they compound.
We create systems that improve over time, not one-off outputs.