Hi, I’m Calum Randall
Founder, CMR
I’m a marketing leader with over a decade of experience across sports, media, and iGaming, working with brands to build audiences, scale content, and deliver commercial growth.
My background spans brand, content, CRM, and partnerships, with a focus on connecting strategy to execution in a way that actually delivers results.
I’ve led teams, managed significant budgets, and delivered campaigns that drive both awareness and revenue, but what I enjoy most is helping teams find clarity, build momentum, and execute with purpose.
After being made redundant, I took the opportunity to think seriously about what came next. At the same time, I was seeing a wider shift across the industry. Businesses were reducing senior marketing headcount and becoming more cautious about fixed costs, but the need for experienced marketing leadership hadn't disappeared.
CMR was created to bridge that gap.
It gives businesses access to senior marketing strategy and leadership when they need it bringing clarity to the challenge, momentum to the plan and a clear focus on results, without necessarily adding another permanent senior hire.
Core Values
Clarity Over Complexity
We simplify marketing into what actually matters.
No jargon, no unnecessary frameworks, just clear direction teams can act on.
Direction Before Execution
Busy doesn’t equal effective. Effort without direction is wasted.
We focus on doing the right things, not just doing more.
Performance Over Activity
Outputs matter, but outcomes matter more.
I focus measurement on the commercial and audience impact marketing creates, not simply how much gets produced.
Ownership & Accountability
We don’t sit on the sidelines.
We take responsibility for making sure strategy translates into results.
Build For Momentum
Short-term wins matter, but only if they compound.
We create systems that improve over time, not one-off outputs.